Transparency and traceability
JuicyChain is a blockchain-based traceability platform, designed to support improved transparency, accelerate the uptake of sustainable juice volumes and support customer and consumer-facing communication on sustainable juice.
Juice supply chains are often complex and provenance, and sustainability are unclear or invisible. With JuicyChain we can achieve transparency at every step by leveraging blockchain technology.
Blockchain provides an immutable record of sustainability proofs across the value chain and it can be applied to all juicy chains regardless of crop or origins.
Although the mechanics of blockchain are complex, the basic idea is simple: to decentralize the storage of data, so that such data cannot be owned, controlled or manipulated.
Communication with customers and consumers
Next to providing a sector-wide, scalable solution to drive demand of sustainable juice, JuicyChain enables consumers to learn more about a product and its manufacturers.
With JuicyChain we give consumers proof that they are buying a good product. Good in the sense that they know where the juice comes from, who were involved in the production and what are the sustainability certifications.
Information of JuicyChain will be accesible to consumers by scanning a unique QR code.
Join our movement
We are actively looking for new members to join our movement, and shape and further develop JuicyChain together as juice industry!